Insights
Improving on Paying for Performance
Regardless of economic climate, cutting cost is always easier than getting more value from your spend. As businesses bow to inflationary pressures, a looming recession, ...
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Marketer Mindsets on In-housing vs. Agencies Needs to Change
Digiday – It’s no longer us against them. Last week, the ANA released its latest report on in-housing, authored by ANA Group EVP Bill Duggan, which ...
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Agency In-housing Debate Resurfaces, With Fresh Shades of Nuance
Marketing Dive – In-housing has found itself back in the spotlight in the early months of 2023. With influential companies recently claiming they’ve saved tens of ...
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Vive Le Pitch: French Holding Groups Dominate 2022 New Business
2022 was the year of growth for French holding companies, with Publicis Groupe and Havas leading R3’s New Business League. Publicis Groupe was holding company ...
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5.8% decline in 2020 global new business as Creative wins dry up
Even in a tumultuous year, new business revenue in 2020 was down by single-digits at 5.8% globally thanks to a dynamic media landscape. Media new ...
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Digital media grows by 23% as mobile leads China media inflation in 2021
Digital advertising revenue grew by almost 23% in 2020, making short video, e-commerce, and social media the platforms most in demand by Chinese marketers. The ...
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New business remains resilient despite decrease of 10% in H1 2020
The holding companies might be losing as much as 23% of their revenue year-on-year, but new business has remained relatively resilient through 2020. In the ...
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